1) CloudFlare is flakey. If you're attempting to manage SEO, avoid using CloudFlare or any tech which lives between your Website + your visitors. 2) Squarespace allows very little SEO control. Switch to WordPress, if you're running a business you'll be working on for years.
The best answers to this question are Content and Social Sharing. Having the right content with the right length, talking about the right things, to the right people all while being great! Social Sharing consists of creating great unique shareable content that is done in the context of the plat...
In my experience, the longer sales cycle requires more attention. The metrics will be unique to your business, but you can't go wrong with these: Marketing & Sales Metrics Look at metrics that will help you scale and project growth, and then accelerate opportunity to close velocity #s and conve...
You are facing a classic chicken and egg problem. You want premium projects but cannot get them because you haven't done any yet. To solve this, you need to think from your target customers standpoint. Why would a customer buy from you? What do you offer that others don't have? Once you define th...
While you can be successful doing business online without SEO--or even a website for that matter--there will always be limits to what you can achieve. SEO is nothing more than the act of marketing your website so searchers can find you. Today's SEO encompass many other aspects of digital marketin...
You can do this! "Act boldly and unseen forces will come to your aid." I have held a number of C level positions in the past, each of which was for the first time. I made a lot of mistakes but learned very quickly. I'll never forget attending my first corporate board meeting as the CEO of the co...
Here are some quick and easy tips: 1) To make it easier for bots to crawl your site, link to important pages within your site with simple HTML URLs (not through javascript). 2) Add Alt tags to all your images 3) To choose keywords, search google with each keyword to see how many results come u...
I have been working in SEO for over 10 years and have built search agencies from the ground up. I've also worked with some big brands on International SEO like Active.com, as well as many US based chains like Extended Stay Hotels. I suggest sub-directories as they are MUCH easier to manage and p...