Because the startup costs to get a lot of their customers actually set up on their platform are too high, so free trials for say, 14 days, are out of the question. For example, take a look at http://www.curalate.com/ which uses some really amazing technology to track a customer's brand imagery ...
Many of the target groups you listed have their own proprietary contract processes/apps in place. Low hanging fruit may be independent consultants, freelancers, and small business owners. They deal with contracts all the time. If you are going to continue targetting real estate, financial, and ...
Luckily, municipalities, community groups, and chambers of commerce are all very visible, easily located targets. The businesses who also want to sponsor a deployment are harder to target, so I'll set them aside for this discussion. Chambers of Commerce can be approached individually, but there...
TALK TO THEM. No one cares about your product. I don't say that meanly. No one cares about MY products, either. I'm saying it to make a jarring point. You know what they DO care about? Things they they make, or already sell, that are making them most of the money they bring in NOW. And your ...
In any business to business sales situation, you need to evaluate who is involved in the decision chain that leads to a purchase. Typically, there are at least three parties involved. These are: Your Champion, who noticed your product, and decided it would be a great fit for his organization. Th...
It's really simple arithmetic. If you pay your sellers to close deals and they make, say $200k, why would you want them to spend time doing what you can hire someone for $60k to do? I've used the outside "appointment setter" companies. They usually charge roughly $700 per appointment. So, do ...
Hi, First of all, well done for all the amazing things that you've already done. This in itself is already a great achievement. You are correct about the processes that you need to do and if I understand your question, you want to know how you can recruit the relevant professional with a limite...
This is the Billion $ question for which there could be a Billion answers. I can share my personal experiences based on some the mistakes I made during my early startup days (post 911). First, I am concerned that you have built an enterprise software solution without a 'First Customer' or even 'F...
HelpScout, ZenDesk or Desk.com. HelpScout (help desk software) would be a great start – less options but even when I ran a 6 person customer support team (with over 500 emails a day), we never needed the complex features of Desk.com. Have one person create 'saved replies' to quickly answer your...
It's certainly been an effective tactic and I'd caution you that I don't think the examples you use are counting these people as customers per se but more as trying to solve issues related to two-sided marketplaces. These businesses are trying to prove their worth as effective lead-gen tools fo...