First - I'm inclined to agree with Darin. I've been marketing to MDs for over 17 years and have had some incredible successes and some major disappointments regarding my approach. To help you with your marketing plans might I suggest: 1. You get more specific about your "avatar" (i.e. protot...
All successful sales come from the customer realizing that something of great value is being provided. Therefore, to be an entrepreneur, a person should be searching for something that many people will assess as having great value. In other words, look for something you can design once, and sell ...
Take a look at Intermedia, from what I can tell they are a favorite of VARs and are also in the Ingram Micro cloud catalog (along w/ Box). Xero also has some level of reseller relationship with accountants but that is more than just a typical VAR or disti model, since the accountant remains deep...
There is no single best way - that said I prefer to keep in mind that businesses owners get inundated with offers. 100's of emails every day and week - so what are you going to do different..? Instead of cold emailing - just like everyone else - why not set up a webinar and speak to people en mas...
I would recommend that you start attending industry trade shows in your area and/or country. These are excellent platforms to connect and network. I have organized and attended over 300 trade shows and events over the last 20 years, and suppliers and manufacturers, wholesalers, and distributors a...
It would be a generalist support role that is 100% reactive focused on putting out fires. Such companies have huge support teams that are under strict workforce planning with well though trough (to the minute) scheduling and multiple support channels (email, chat & phone) that requires reps to ...
1. Pay for targeted traffic. If you're selling well on Amazon, you have a margin and therefore a budget. Do you know your cost of customer acquisition? What kind of a funnel do you have set up on your site already? 2. Get influencers who are known in your field to talk about you. This is prob...
Marketing strategy! During the build of the product you should have been testing how it solves pain points for customers. This would help with clear brand and value alignment. As for acquisition, from the value alignment stage you should have a clear understanding of who your clients are, from th...
Email, with a request for a phone call.
You have to create a sorto of demo or a video of how it works, and give a free trial. Then use facebook ads, or adwords, or native ads to do lead generation in order to acquire your potential customers. Use the leads generated by exporting them in facebook ads to create a lookalike audience to ...