Demos and free trials seem to be the only ways SaaS vendors can think about selling. Funny thing: the same issues that plagued the IT field ten years ago (!) continue today. The answer is in education. I don't mean teaching the prospect for free; I mean as the seller educating yourself on the t...
The best thing to do to start any kind of sales or relationship building process with a Fortune 500 company is to recruit willing champions of you and your company. The good thing about Fortune 500 companies is that there are *lots* of people who you can potentially recruit. Many of them are ac...
Social Proof (customer testimonials), Press or Analyst Coverage is a key driver in checking-out new tools. Unfortunately, there is such a significant number of vendors offering recruiting solutions that it's difficult to get a customer's attention, even with a free offering. I would focus on you...
Map the industry down to individual level. Talk. Verify your idea. Have a good pitch ready. Regarding documents: 1. webpage with clear UVP and CTA 2. one liner for the "aha" moment 3. one pager pitch - number focussed. 4. three pager pitch - if the one pager was interesting. 5. blog posts, lo...
Setup a content rich blog about the tech. Monetize via on page ads selling your device. Buy traffic from Gemini + Outbrain + Taboola to your site. Also, buy display ads through Taboola + other Ad Networks to place on sites to sell your product. Build a mailing list of opt-ins off your site. ...
Hi, First of all, well done for all the amazing things that you've already done. This in itself is already a great achievement. You are correct about the processes that you need to do and if I understand your question, you want to know how you can recruit the relevant professional with a limite...
Try Elance. Whether you are selling B2B or B2C, you have to focus on selling to only one person. You can actually sell to one person at a time while selling to millions at a time. They are one and the same. Don't get off track, what we call digital marketing selling is just selling in print. An...
Here are some tips: 1) Start with a short 1 sentence intro. 2) Get right to the point quickly in a clear and easy to understand way. Eliminate all long winded and/or confusing language. 3) Most people will be very wary of clicking links in a cold-call email. Partially because it would take tim...
There are excellent answers here already, my comment is to add to those: network amongst your clients, before your peers and competitors. Join the associations your clients join, attend the events your clients attend, learn through the same channels your clients use. This is how you will know wh...
Reach out to small businesses in your area. If you can sell them on the benefits of having a strong online presence and help them set up a website and a blog, you will get some solid first customers.