I produced a show for three seasons with a couple techie friends. Getting paid sponsorship usually requires numbers: demographics, viewership. The person making the sponsorship decision wants to know that the viewership is in sufficient quantity and the right age range, socio-economic status, et...
Remember newspapers? There were lots of them, weeklies, dailies, community, local shoppers, etc. Some are still around. Do you think these little individual media outlets had a strategy or sales force going after large Fortune 500 advertisers? Nope. They used a system of brokers and represen...
You need a CRM system that manages incoming leads. I am a beta tester for Salesformics.com and Stewart there will give you an awesome walk-through.
The best thing to do to start any kind of sales or relationship building process with a Fortune 500 company is to recruit willing champions of you and your company. The good thing about Fortune 500 companies is that there are *lots* of people who you can potentially recruit. Many of them are ac...
Map the industry down to individual level. Talk. Verify your idea. Have a good pitch ready. Regarding documents: 1. webpage with clear UVP and CTA 2. one liner for the "aha" moment 3. one pager pitch - number focussed. 4. three pager pitch - if the one pager was interesting. 5. blog posts, lo...
From what I understand, you are trying to help an SEO agency sell to other agencies that themselves sell to dental/medical companies? It's tricky without knowing more details, since this question keeps coming to mind: Why is the SEO agency interested in white-labelling their services to agencies...
You can base your business in mostly referrals, however, if you want to grow substantially, you should use some paid advertising to boost your revenue. It all really depends on how much you want to grow and how fast. If you are alone as an architect without staff, then referrals are a good place ...
This is anecdotal and I don't have data to confirm but the legal industry is very traditional - disruptive and innovative products can be a tough sell. I think the most important question that you need to answer is do people need legal translations?