I really like: Think Like Your Customer http://www.amazon.com/Think-Like-Your-Customer-Understanding/dp/0071441883 Conceptual Selling http://www.amazon.com/New-Conceptual-Selling-Face---Face/dp/0446695181/ref=sr_1_1?s=books&ie=UTF8&qid=1459434489&sr=1-1&keywords=conceptual+selling You can le...
No one can give you a legitimate answer to this question. First, while you have pre-qualified your leads somewhat they are not qualified yet. You and I have no idea whether they still need services like what you offer, or are open to talking about another supplier if they are. Second, not all p...
I love this topic and I know it all to well ;) I work with small businesses Building Brand influence to increase sales on social media but I also Market info products like yours. I would ask: Do you have a specific process that people go through? There are a few specific things I want to sugges...
First, make sure you know who your product and or service is for(customer persona). Next, segment the data according to your prospect information. After, Create exciting AD's to capture their attention (you can do a small ad test and split test the ad to make sure it's useful.) Have the add ...
There's obviously no way to ensure a sale through, but to increase the chance of sale through as much as possible would involve using a combination of several known marketing/psychological techniques. Some of these would require for you to have some control over the text of the mail sent. However...
To effectively track leads and opportunities one should consider a centralized web-based CRM solution such as Zoho or SalesForce.com for team collaboration, data preservation and relationship management. A static spreadsheet risks data loss if your computer crashes before hitting save and versio...
What an awesome question! Businesses are running into this issue more frequently that ever, good news is, it can be done. Having worked on projects with oDesk, Fox Television and Wikipedia and having a very very small staff, it's certainly possible. Here's how I say it in our pitches to larger o...
You've answered your own question. Reach out to your prospects with the question, such as "How would you...". Ask what people want then give it to them if you can with integrity and thoughtfulness.