As someone who started out as a social media manager, moved up into higher-level content marketing strategy, AND hired SM help in the past... I have PLENTY of experience in this arena. 1. Bravo for understanding the importance of strategy before creation & distribution. So many business owners w...
Hello! Do you have questions about specific social media platforms or how to grow and scale the business?
If you're looking for agencies who have it down I'd recommend Ogilvy Social W+K Social and RGA. But it really depends on how you want to position your agency, you'll see they all take pretty different approaches. https://twitter.com/SocialOgilvy https://twitter.com/WiedenKennedy https://twitter...
Pricing for different tasks that require the same amount of time from you tells the Customer (and your subconscious) that you're working at a 5 on task x, but working at a 9 on task y simply because it costs/earns more. That seems to be a disconnect. Your time is your most precious asset, and I w...
Are you looking to build a volunteer test group or get professional feedback on the actions of your beta testers?
If you have a substantial community, it's just a matter of sharing the same content (depending on the social media platform) with a different approach and see what they react to. You shouldn't focus that much on research but to see what get people to convert into users or clients. The reality...
There are a number of pre-built social media platforms designed to allow people to quickly create their own social networks such as ning.com and Dolphin. The problem is that if your idea is truly unique, then these platforms probably won't have the tools you need to accomplish what you're looking...
The first step is measurement. Do you have a gauge as to how long people are engaging with you app? Typically companies use Appsflyer or Kovchava to measure app installs and behavior. Once you can see where and when people are dropping off you can get a good understanding of what dev changes you ...
I have always wondered about that model when it's not vertical and anyone can sell anything Digital, Physical or Service. (Gumroad, Selify, etc) Marketplaces tend gain traction faster when they are vertical and specific. My best word of advice would be to select the vertical that's bringing in t...
This is an article I came across a few years ago regarding the decision of adding social login: http://blog.loginradius.com/2014/02/7-considerations-using-social-login-on-website-app/ It does a good job of highlighting the key consideration points.