You'll need to provide more details/context for your question. How long is a piece of string? How big is a house? It all depends on how much time, money, and/or effort you're willing to spend generating those leads.
You can still do it anyway. This is the old method. Replace the search keyword. Also Facebook intends to launch conversational search soon. So do not build one unless you intend to code it yourself https://www.facebook.com/search/results.php?q=trident%20bkc&type=eposts&init=quick&tas=0.0997840831...
Monetization is a FUN topic when you have a (1. targeted following who (2. wants what you have to offer (or is actively seeking it). You've already got people raising their hands but you need to move them from "rented space" (social media) to "owned space" (an email list that you own.) Add...
You've asked a lot of questions here. And I can say that these approaches are all valid. > companies that bury their blog are often tentative about it. Someone in the company has decided that it doesn't warrant attention - perhaps it's not ready for prime time. > Industry-wide stand-alone pub...
A tool we love to use is Adespresso (Adespresso.com). There you can easily create Facebook ads in a much more intuitive way than you would in Facebook's own power editor. Adespresso also automatically creates A/B tests for you, letting you ad a ton of images, headlines and text and creating mul...