I might suggest starting with Bitly and exploring the possibility of getting a custom branded shortener, which you can set up through Bitly once the domain is purchased. For example, my website is philpallen.com but I shorten all links to philp.al/link so it's more professional. I feel like many...
You can still do it anyway. This is the old method. Replace the search keyword. Also Facebook intends to launch conversational search soon. So do not build one unless you intend to code it yourself https://www.facebook.com/search/results.php?q=trident%20bkc&type=eposts&init=quick&tas=0.0997840831...