My absolute first advice would be not to launch the app at a low price then raise it up later on. That's an absolute No No. There is no real rule to price your app. My suggestion would be to look around the app store of similar apps to get an idea of what they are priced at. Once you launched...
It's absolutely possible to get customers / clients without doing any paid advertising. As you suggested - this can be from word of mouth or from a variety of other sources. Effective marketing plans often utilize a broad spectrum of both inbound and outbound strategies. And some business models...
I've done this on a small scale for my product, but it worked nicely, and I learned some useful techniques. I'd be happy to talk with you about the process, and also answer any other startup questions you might have. Best of luck, Lee
Start with allocating about 1-2 hours a day to reach the industry communities you are affiliated with. We recommend to our clients to work on 1) Twitter 2) LinkedIn and 3) Google+. Our research has shown that the reach on Facebook is not as effective as it is on Twitter. We have clients who have ...
As your question is complex, and requires data to target new companies, here are 3 strategies which could give you start in targeting: Here are 3 concrete strategies: Strategy 1: If you have first/last name, City, zip code, street, phone, then you can create a CSV list and upload the data to Fa...
Hello Areriel, It can be hard to know where to start at beginning. What I suggest you do it to start a blog about the things you'd like to be doing. Then start building you following on the social media. Use Facebook, Twitter and Google+ to connect and engage with industry professionals. Go to...
Quickest way to drive traffic is either Google Adwords (SEM) or Facebook Ads, however, with a limited budget you can't guarantee sales (you will be paying per click). This is also a great place to test different copy, images, or audiences to see what works best for your website. A great way to ...
If your talking about the pixel quality it depends on your brand. The content of the video is far more important. You should take into account on a broader level whether an explain-er video will increase conversions verse a text based explanation due to trade offs. Video: Visual elements help w...
Online coaching is a great space right now, and I'm glad to see someone with real-world coaching experience making the shift. The agency I started worked primarily in the fitness industry, and I helped plan, market, design, and build over 300 websites for personal trainers, gyms, and online coa...