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I would start with google analytics. If you configure it correctly you can get quite far down the line for free. Once you start seeing revenue and need more detail you can move over to one of the more premium or paid for systems.

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Great question! Many of my startup clients are in the technology space, which is very strong at the moment. Those who are able to support business shifts for Covid are doing well. Others in different verticals are having different challenges. Sounds like what you provide is a great opportunity to...

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Raising money is a choice, if you can self funded until the concept is proven and you start getting traction, don't give up equity early on. In any round, you give up a piece of the pie, the longer you are able to self fund, the better the end result for you. You will be in strong position if y...

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First, congratulations! This sounds like an exciting opportunity. However, part ownership/partnership can be tricky. What happens if you disagree down the road? What happens if someone gets sick, dies, or has to leave the company for any reason? What happens if there is a divorce and a spouse who...

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I think my advice here (https://clarity.fm/questions/3426/how-do-i-put-in-place-a-business-strategy-for-a-new-vertical) also applies to this question. To create a brand story, focus less on the brand and more on the story of your ideal customer. What do they struggle with? What problem are they...

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Take a look at how other companies with similar problem resolved it, for example: AirBnB, Uber, TaskRabbit and others. Every one of them, unless they were extremely lucky with timing, used a narrow geographic focus, approaching established communities and fulfilling demand for one side by hand ...

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Hi! It seems like you're early on in regards to developing your idea still. (Not saying you haven't thought of it for a while) It appears that the idea might still need more refining. The hardest and most valuable things an entrepreneur can do early on is simplify the business and idea as much as...

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Hi, you need someone that has done investment before. An investor is better than a startup founder that has raised capital. An investor looks daily at a startup pitch and knows exactly what are the key elements that a pitch need to be interesting. Fundraising is a full-time job and a lot of start...

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Denial of Service protection is a key component of your perimeter defense along with your firewall, intrusion detection/prevention and continuous monitoring. There are several managed service providers that you can choose from. The first vendor you should contact is your Internet Service Provide...

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Start experimenting by putting the 2 things in place you say you are missing: 1. create a validated learning model 2. Stop focusing on vanity metrics; replace with user growth, cohort analysis or growth metrics. Do not just read Lean principles; APPLY them. Also, What are you doing to brand yo...

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