Branding is all about creating a story that connects with your customer and inspires them to buy your product or service. By telling your brand's story in a compelling way, you can turn potential customers into loyal advocates. Here are some tips on how to create brand storytelling that will conn...
Coming from the fashion industry and being connected with so many photographers I know that can be tough! There's no reason you can't make this work. I'd love to hear more about your market and would refer you to Lauren Devon (photography consultant) on monetizing your photography niche. One of m...
It's a balancing act. You're absolutely right in the observation that the hero is the client, but when a coach tells their own story the reader builds trust. They think, "this person had the same struggle as me and understands what the process is like, therefore I will trust the to relate to my p...