One of the best ways to POC the service: I would sign up a few retailers and work through platforms like Upwork or Fiverr to get the job done. It will be time intensive, but the validation will be well worth the effort.
Coming from the buy-side, I'm sure I have a different spin than those sales & marketing gurus who I'm sure will be keen to help you & comment shortly. You're lucky because there are SO many avenues these days. However it is hard to keep on top of them all and there's no one stop shop currently....
I have always wondered about that model when it's not vertical and anyone can sell anything Digital, Physical or Service. (Gumroad, Selify, etc) Marketplaces tend gain traction faster when they are vertical and specific. My best word of advice would be to select the vertical that's bringing in t...
First, you have to define what exactly is your marketing department composed of : 1. Do you have technical writers, market analysts, product strategists, branding experts, graphic designers, advertising experts ? 2. What specific function of your marketing department is failing or stagnant ? 3...
It can be hit or miss. I have found at times that it's more management than it's worth. Most of the time I have instead taken the same budget and hired a part time virtual assistant for the same tasks and gotten better results. Now, there's certainly something to be said for building your commun...
You ask an interesting question. AI is a broad field. Are you planning to specialize or generalize your content? In a world where traditional subscription-based media struggles to stay afloat, you are choosing a risky option to deliver content. I have been in magazine and book publishing for 30 y...
It's absolutely possible to get customers / clients without doing any paid advertising. As you suggested - this can be from word of mouth or from a variety of other sources. Effective marketing plans often utilize a broad spectrum of both inbound and outbound strategies. And some business models...