Read Tribal Leadership, a great book on culture and Switch: How to Change When Change is Hard, a great book on implementing change when it's difficult.
The best lead gen is either paid or inbound. Paid: - Google Adwords - Facebook - Email Newsletters (Local) - Retargetting Inbound - Create videos on youtube for relevant search terms - Blog about the things your customers are searching for - Create interesting infographics relevant to your targ...
If you want long term evangelists you're going to have to think outside of the relationship between your product and the customer and focus specifically on the customer. Identify the influencers who are already engaging your brand through social media channels and see what you can learn about t...
Agreed. Pownce and FriendFeed were both hailed as Twitter competitors in the early days. In 2008 Twitter was consistently plagued by downtime as they had trouble scaling. However, the service was simple and easy to use and they did a great job getting early digital influencers and celebs onboard ...
As Seth Godin once said "If all your customers care about is price, its probably because you haven't given them anything else to care about!" Get those numbers on bad handling, shipping delays, lost packages and differentiate yourself from your competitors! Repackage what it is you do, in the wa...
1. Boise Cleaning Fairy, we sell residential & move out cleans. 2. We had no brand, no clients, no cleaning experience. 3. We wanted more customers. To do this we focused on review platforms that had very little competition. The top Yelp cleaner only had 7 reviews, the top Thumbtack cleaner on...
Show them how to solve ONE common problem in this field. Package it in a pdf report or video. Put a call to action at the end for the full product. You don't want a free consultation as that ties up your client's time, and often with people who will never become buyers. You want this automated. ...
There are a few things you can do to grow your email list, and then use that list to grow your fanbase in general. First, it is important to research what works best for you. Different musicians have different fanbases, so the approach you take will depend on your music and what type of fan you ...
You can use affiliate marketing for this. ClickBank.com has lots of spirituality related products that will be great for advertising on this kind of niche. Generate link for those products from ClickBank, add banners or in-text links for these product and bring a lot of traffic. You can earn abou...