Never launch before your value prop is clear. If your product is new and innovative you must pair it with affordability. If you have that even a buggy incomplete value prop will be preordered and otherwise welcomed. If your value prop is unclear you won't be able to efficiently edit and then re ...
It seems like you have managed to move into the coveted market of Enterprise level SaaS, well done. If your market can sustain a high enough monthly cost to keep using your software then you are set. If so, you have a template for each compnay to follow and also a proven track record to sell fr...
I'd be happy to help, depending on what you need help with. I advise early stage hardware startups on rapid prototyping, market testing, etc. I've both founded my own hardware startup (which has gone on to raise over $10 MM), and designed and built hardware prototypes for other startups. If you...
The first part if focus. Is there one user set that you are ideally suited for -- solve their needs and build your value prop around that. Many times, companies want to serve everyone so they end up with a watered down value prop that end up appealing to no one. Ironically, a strong value prop wo...
My guess is that the question you are asking is, how to get funds? In which case, I think you could try: 1. Asking friends, family and friends of friends and family of family. See if anyone is interested and see if you can create a group of people who like your idea and can help you move it into...
You can do this organically + reaching target customers will be slow. You can do this by speaking to local college Marketing groups. Many engineering students attend these talks. Contact Marketing Deans at colleges to work out details. A better way is to either use Facebook Ads or Traffic Oxygen...
Pop-ups are generally pretty obtrusive to the user experience and may actually have a negative impact on your conversion rates. I'd recommend refining and testing your calls-to-action (including offer, copy, image, & placement) to make sure those are as optimized as possible. I'd also recommend ...
Easiest way would be to use an existing A/B testing service (e.g. https://www.optimizely.com/) Or, you could do it manually by sending out (via email or whatever) different links to different people.
1. Be relevant. 2. Be personal. 3. Be clear. 4. Show what's in it for them. 5. Be appreciative.
The best way is to lean how to ask great questions and to physically spend time with your users watching them work. I don't have all the killer questions, but my favourite to help understand product roadmap opportunities is "What do you do 3 minutes before, and after you use our product?". That...