Understanding your market is key. Without a market, products flounder, or worse, fail. I've conducted research on markets where a product didn't exist yet. The research doesn't have to be expensive or lengthy. The purpose of research is to understand the true needs of the market. Based on the...
I've been through this with a lot of clients and there is a very simple answer: Essentially you are always ready. Iterating and validating go hand in hand. You can almost turn this on its head and ask "When should I stop validating and continue iterating?" Iterating without validation is a ris...
Value based pricing is neither about being cheap, nor about the kind of product/service. The value potential of $3.99 will depend upon the quality of output that the product/service provides, irrespective of the categories mentioned by you. Ideal way should be to benchmark your product/service co...
First, avoid UPC codes. They're expensive + cumbersome + Amazon no longer uses them... or rather... even if you have a UPC code, you'll require replacing these with the Amazon AISN number assigned you. https://www.gs1us.org - UPC Mafia, where you purchase UPC codes. More important is a high th...
Hello, 1.First of all, you must define your business/marketing objective for this game app. Is this app designed for you to make money or reach users? You must be clear on what you intend your Game app to achieve for you. From what I see you post here, it seemed to me that your main objective is...
In the past 4 years of marketing successful crowdfunding campaigns on both Kickstarter and Indiegogo, we've consistently seen drops in consumer traffic to these sites during the holiday months, as potential backers are purchasing products for the holidays that they can gift, not necessarily backi...
I owned an SMB in the health & fitness space and spent several years running a SaaS/PaaS startup in the business productivity space. There are lots of WP developers out there, I'd start by looking at elance. Have you done mockups so the developer can accurately quote the work? It's worth a lit...
My vote is to kill it. Focus your team on what's important for your business. Just because it's done is not a reason to keep it. I always think. If the feature is not helping the product achieve its primary goal, it most likely getting in the way of it. It's really hard but keep your product fo...
If you're on a PC then Camtasia is great. - but paid for. There are other solutions for Mac
The best way to build an MVP is to distill the solution to the smaller unit of value to deliver something to a customer. Start small, time box it and focus on solving the problem at it's core even if it's ghetto (I call the best MVP's ghetto but useful). Here's an image that represents my think...