I would run a test with Search Ads in Google Adwords, Facebook Ads and LinkedIn Ads to see which one perform the best. That would be my short term! Then, Content Marketing (Blog), Social Media, Email Marketing and some Display Advertizing. I've worked with 2 companies like yours and these channel...
You need to practice the webinars alone but in record mode. Using GoToMeeting/GoToWebinar you can practice presenting to yourself or others in your organization. The benefit is you get used to the technical tools to prevent those technical mismanagement issues as well as practicing your pitch. ...
The key to understanding if you are going in the right direction from a product standpoint is to get it in front of users - so if you haven't let some of your potential end users spend time with the product, or at least put the concept in front of them to solicit feedback - that would be priority...
One option is to create drip campaigns that can run automatically after creation. That way you've got content being fed to your audience on a schedule (X days from sign-up), and your overhead is much lower in terms of generating new content. When you have something meaningful to say, you can se...
Primeiro é importante saber com qual tipo de TI você trabalha, mas no geral existem muitas empresas canadenses que hoje realizam recrutamento de forma totalmente remota, e oferece vagas em home office, se o seu desejo for trabalhar presencial a modalidade híbrida seja uma boa opção.