It’s pretty simple, your offering has a lot of issues for what and how you’re targeting - you product, money, it’s a “commodity” so why you, your money, your firm? - The big boys (public) have tremendous relationships with big, known, credible capital sources. - They’re sophisticated so they ...
I really like the idea of specific benefits. "Have more time" is vague, but "get to your daughter's dance concert" is specific. Generally, if you can make the value proposition specific and something that your prospective clients can relate to, you've got a much stronger position than if you off...