This is a common challenge for e-commerce brands. Amazon sales can quickly grow and account for an excessive percentage of total revenue leading to concentration risk. So diversifying your revenue sources is important but not always easy to accomplish. If you're operating your own e-commerce web...
Totally agree with Andy's answer. But I just went to your site and I think you should really optimize your sign-up flow before spending any money or effort to acquire customers. Your current multi-step process and required information is far too cumbersome to efficiently acquire sign-ups. I wo...
Hi! First, i would not give for free the service, even if the money they would pay is going to go support their communities, you want to build a 100 years business and not a 6 months hobbies. The best way to make them use your product, is giving them a free trial period (1 or 2 months) and afte...
Business lead generation. Give the reader a taste of the content and have them fill out their info to get access to the entire report. Then you build a list that you can market to later. Hubspot does this well - http://www.hubspot.com/marketing-resources. As a rule of thumb nowadays content shou...
This is a tricky question and a bit hard to follow, just FYI. My first thought, and I apologize if it sounds rude in any way, is that if you are a lead generation service or can do that, wouldn't you be able to do that for yourself? I am a 10 year veteran marketer and constantly face newbies wh...
B2B is much easier and more profitable. The pitch to help a business grow at an affordable price is much easier than having to spend on gaining customers trust/loyalty.
You can reach this audience by uploading the email list to various ad platforms, too. For example, you can create a lookalike audience on Facebook or Twitter by uploading your 200k list. Some percentage of those 200k will "match" a FB or Twitter user, and the platform(s) will look for users with...
I spent 10 years building a digital agency so I've got some experience with client acquisition. The short answer is - client work leads to more work. One way to start the pipeline going is to pick up small jobs from any number of project sites and to build from there. Chances are if I have a sm...
Can you segment by the demographic markers for the prediabetic users and then co-relate to similar groups in the prediabetes iPhone population?
Lots of ways to do this, including many that I'm sure I don't know about. One place to start would be to research local search volume for "Sushi", "Sushi restaurant(s)", and related phrases -- both in Canada and within comparable regions outside of Canada (especially the USA). You'd want to pay...