Create something new that builds a strong connection (brand) with customers. See Bonobos, Betabrand, Huckberry. You can always increase traffic and conversion rates if people like what you're selling.
Yes. While Experiments reporting is session based, a user is kept into the test, seeing the same variation the whole time, so when they convert, they will be attributed to the test variation they have been seeing. This is limited to the same browser on the same device, so if the user changes de...
Yes. For USA based businesses – we consult on everything from conceptualization to completion, including federal, state, and local laws/regulations, etc. We even provide referrals for Branding (Logo/Product Packaging, etc.), Website Building & Security, SEO, Google Search, etc. If you know wh...
There are a few common problems when it comes to email marketing: -Spam (annoying customers) -Not opening your email if your subject line is not interesting enough -Oversaturation (receiving too many irrelevant emails)
My experience is mostly related to Open Source ERP systems (and eCommerce systems). The two options you have are: 1. Go with an ERP system that has inbuilt eCommerce. There are several ERP systems which have this feature. Netsuite is a popular commercial cloud based system that has a built-i...
You can use something like Amazon FBA where you send all your inventory to one of their many warehouses around the world and they will securely store it for you. Then, when you have a sale, they will pack and ship the order to the customer for you. They even handle things like returns and custome...
Shopify for sure. But, why limit yourself there? There are some other really great systems out there that provide more tools out of the box. Oh, and while I'm sure *some* businesses do well with a Facebook store, it's not so simple to just "build and they will come." Stores are connected to Pag...
"Is content marketing the right direction for our ecommerce business?" Yes. It takes a lot time and work, but it can be worth every minute. It's a method of utilizing SEO: letting Google drive searchers to your website when they search for phrases related to your business. Movoto wrote a great...
I have experience working at Target where we had thousands of different SKUs for the shoes and clothing department, and also handled online orders. In my experience the best platform for integrating physical retail inventory into an e-commerce platform is using Stitch Labs. Once you set up your ...
Without some distillation - this is a rather enormous question - as you're essentially saying, other than choosing e-commerce and a particular category - what does one need to do to start a business? So, I'll choose to focus it down to what I always think is the most important thing to do at the...