What I would recommend is to find out what your competitions are not doing. then figure out how you can add more value at that area. Adding more value to people life that out weight your competitions is the key to stand out.
I have written short blogs on how can AI be beneficial to lead your business smartly with less human efforts and more automated, here you can check it - https://www.linkedin.com/pulse/how-develop-ai-app-like-siri-shail-sanghvi/ 2) https://www.linkedin.com/pulse/how-develop-chatbot-importance-sha...