Expert Advice

In this section of our Equity Series, we'll cover employee vesting options and it allows members to "earn" their stock over some period of time or per specific milestones.

In this section of our Equity Series, we're going to cover two types of Startup Stock Options — Traditional Employee Stock Options and what is known as Phantom Equity Grants which have some of the benefits of equity stock options without having to give away actual equity.

In this section of our Equity Series, we'll explain the most popular approaches toward dividing ownership interest in early-stage startups while weighing the pros and cons of each.

Founder equity splits rarely turn out to be what we hoped they would be after Year 1. In this section of our Equity Series, we discuss how equity splits change over time, and what that means for your startup.

In this section of our Equity Series, we cover the seven key elements that we’ll use to create a fair equity split.

As they say, “Being a Founder is like being a parent, you always stay involved.”

Most startup Founders just split their equity once and live with it — but that's not how it should be. In this section of our Equity Series, we'll discuss how to avoid doing a one-time equity split and provide more context as to how to split Founder equity more fairly.

Dividing equity between each co-founder tends to be one of the biggest mistakes we make. In this section of our Equity Series, we'll explain how to divide Founder equity in a way where we split equity fairly, not just based on future contributions but actual contributions.

What should you call yourself in your startup? CEO, VP of Product, Founder — whatever title you choose, is one better than the other for a startup head? The answer is: it depends (gripping, we know!). Keep reading to find out why, and what most founders choose.