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What does hiring for your startup have in common with a Hollywood movie? Casting is everything.

No, your target market is not “everyone.” And you know what? You don’t want it to be. Here’s why.

We all want our product to start out of the gate strong. But what exactly goes into a successful product launch?

In order for startups to reel in venture capitalist backing, building and scaling a fundable founding team is paramount from the start. If you’re in search of funding, take note of these four areas and how they relate to your current team before approaching investors.

So you’ve heard about “employee stock options,” but you have no idea where to start. Check out this startup stock options 101 primer to get you going.

Failure is an essential part of the startup ecosystem - but no one wants to fail. To help you avoid that fate, here are the top reasons why startups fail.

Not only is interactive content fun for users to interact with, it has proven to be effective in driving marketing strategies too!

The MVP is one one the most important and decisive stages in your product's lifecycle. It helps your product enter the market smoothly — with minimal "surprises" — and, without spending every single dollar in your wallet.

When you allow others to fail without fear, especially those who matter most, you’ll enjoy an environment of respect, effort, passion, and development.

Blogs are great, but nothing beats books for deep knowledge. Check out these recommendations for the best startup books from experienced startup founders.