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As a Founder, every single word, phrase, and statement you utter has consequences. When you speak, make sure you’re ready for the pros and cons, and eventually, how it will affect your Startup.

Sure, Startups get more opportunities to grow and funding offers to expand. But you can’t stay in this phase forever.

How many times has your competition kept you up at night? A new feature here, seed funding there, maybe you’ve even lost a customer or two – but how much of a threat are they, really?

Most people focus on hiring more people, settling in a bigger office, or getting additional funding as a form of success. But for most Founders, at the early stages of their business, it’s all about taking away liabilities one at a time.

At the early stages of a startup, Founders often seek to partner with a co-founder in the hopes of growing the company. But what Founders don’t realize is that it may be too early to look for a partner, or even too risky.

Having a strong conviction that what we’re building will lead to success mixed with a strong sense of positivity and optimism can often feel like being dishonest if we haven't actually achieved anything — but honesty and optimism don't have to be a competing moral quandary.

Oftentimes, Founders are stuck in the idea that they need to add more features to make their product appealing and saleable. Instead, our focus should be on making sure that we’re doing the core product right — and nothing else matters.

A customer journey map is one of the most helpful tools you can create for your business. In this article, we outline how you can create your own customer journey map using buyer personas, content marketing, and more.

Search engine optimization involves using certain tactics to help your website climb the search engine results pages. Here are 7 tips on how to increase your business' on-page SEO.

The effort we put into our startup is a sacrifice in all forms and shapes, to the extent of spending less time with family, neglecting our health, or even getting a pay cut just to keep the business rolling. So, what happens when things work for everyone else but not for you?