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If you haven’t addressed your financials lately, it’s a good time to tackle the following steps — they’ll help secure your company’s future.

A comprehensive guide to Limited Liability Companies (LLCs), what they are, how to form one step-by-step, advantages and disadvantages, as well as examples, comparisons to other business types, and some FAQs.

A comprehensive overview of venture capital, what it is, why startups may use it, how it works, as well as how to get it, and what types of VC are typically available to startups.

The three primary types of crowdfunding are donation-based, rewards-based, and equity crowdfunding. We discuss the nuances of each crowdfunding method so you can choose which one is best for your fundraise.

For a company to accurately measure its ROI, it must consider all expenses used to produce a successful marketing campaign. In doing so, a company can see where it started, more accurately understand what it has achieved, and ultimately develop greater clarity surrounding its ROI.

What does hiring for your startup have in common with a Hollywood movie? Casting is everything.

While we can’t buy time, we can certainly use tools that will save us time.

If you think the definition of startup "success" is all about unicorns and revenue, these startup founders’ perspectives will make you think twice.

What if your startup's sales process is already set in stone? Before you find yourself in the red, try something new.

Crowdfunding isn’t (just) a fast track to capital or product validation.