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Customer stories are powerful. Startups are smart to take advantage of their ability to create the truly inspiring customer experiences that are the foundation of persuasive case studies.

The three primary types of crowdfunding are donation-based, rewards-based, and equity crowdfunding. We discuss the nuances of each crowdfunding method so you can choose which one is best for your fundraise.

Consumers have become jaded and expect salespeople to make promises that stretch beyond imagination. So when an employee explains to a prospective customer that the business is not the right fit, brand credibility goes through the roof.

Your worst user isn't who you think it is. Its the ones that never return and give you nothing.

What startups lack in recognition and capital they must make up for in creativity.

If you want to launch a startup, you have to start with an idea. But how do you find the best startup business ideas? Let us guide you.

Not every team has a process or a progress problem, but most could use a better balance.

Don't even think about launching a social media campaign unless you've thought about these seven things first.

No bottlenecks. No issues. Just streamlined experiences on both sides that lead to best-practice outcomes and award-winning recognition.

Boost your knowledge -- and your network -- with one or more of these 2018 startup conferences.