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There’s no special black magic to recording income and expenses. In this primer, let's discuss how to understand the basic business financials to get your startup started on the right path.

Crypto startups are mysterious and intriguing. There's no guessing why so many have been created in recent years. But how does one go about launching a crypto startup? We're glad you asked. Keep reading for more.

In this section of our Idea Validation Series, we explain how to refine the learnings from the previous sections into a polished Elevator Pitch and continue our startup idea validation.

Most young entrepreneurs feel that they should rush things just because others seem to be doing well in life already and they’re feeling left behind. Everyone has their own timeframes and maybe this year is just not your year, and that’s okay — because you still have a lot of time left in your career.

If you’re a Startup Founder, quiet quitting is something that can negatively affect your business, so keep reading to gain a better understanding of what it could mean for your company.

How much equity we split and the founders' ownership percentage is generally determined by what we expect each founder to contribute. In this section of our Equity Series, we cover how to manage startup equity so it's fair for everyone.

There are many valuation methods available to Founders, and most understand zero of them! In this section of our Equity Series, we discuss how to calculate your pre-revenue valuation, and much more!

In this section of our Equity Series, we'll cover employee vesting options and it allows members to "earn" their stock over some period of time or per specific milestones.

Founder equity splits rarely turn out to be what we hoped they would be after Year 1. In this section of our Equity Series, we discuss how equity splits change over time, and what that means for your startup.

Our Customer Acquisition Slide in our pitch deck details our acquisition strategy for new customers. For many startups, defining a marketing growth strategy will be inherently linked to our customer acquisition cost for new customers and the key metrics in how we convert them.