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You can’t fake real success. But, in the early stages of your Startup, you can run it in a way wherein your mindset is bent on believing you can make it until you’re finally there.

Most people focus on hiring more people, settling in a bigger office, or getting additional funding as a form of success. But for most Founders, at the early stages of their business, it’s all about taking away liabilities one at a time.

A customer journey map is one of the most helpful tools you can create for your business. In this article, we outline how you can create your own customer journey map using buyer personas, content marketing, and more.

Despite the onslaught of negativities, failures, and success seemingly slipping away, when a Founder remains optimistic, they can always redirect focus on what to do next.

It’s critical that you take a break in between milestones — unless you want to get stuck on productivity and run dry on creativity.

As Founders, we're in the business of making dreams come true — particularly our own — so when everyone around is telling us how amazing we are, it's really hard to wake ourselves up and realize none of it is real.

Startups are often built at the expense of Founders long before they are built for our benefit.

When a business fails, Founders often wallow over how people react and what they can say about the situation. The adverse reactions don’t matter. What should matter is who stays to help pull you out of the rubble.

It’s a Founder’s job to make difficult and unpopular decisions, even unconventional ones, which may merit the team's unfavorable reactions. So, at what point will being likable still matter?

There's absolute power in being able to claim not only our victories — but our losses as well.