Why Money Can't Buy Happinessby Wil SchroterMoney can't actually buy our happiness — but is it only happiness we want, or something deeper?Continue
How Transparent Should I be With Staff?by Wil SchroterAs Founders, it's our job to set the tone for optimism in the workplace. When it comes to our own feelings, transparency is a huge luxury. Continue
It Doesn't Matter if My Startup is Bigger Than Yoursby Wil SchroterIs it a waste of time to compare our startup with other startups? Absolutely. And here's why.Continue
How to Make Potential Failure Less Scaryby Wil SchroterAs Founders, fear of failure is inevitable. But what are we really afraid of? And how we go about unpacking it?Continue
Why Doesn't Anyone Understand What I'm Going Through?by Wil SchroterTrying to explain what we do to anyone is a challenge — unless it's another Founder. We need to consider our audience and mold our response to "what we do" depending on who we are talking to.Continue
We are NOT Our Startupsby Wil SchroterBeing a Founder can be all-encompassing. We give everything we have to our startup, so how do we NOT attach our self-worth to its performance? Continue
A Growth Marketing Stack for Startupsby Tristan GillenThe tools and software you use in your day-to-day sales and marketing are called Martech. This is an abbreviation of “marketing technology” and this is what you should know about how to stack it.Continue
Using a "Safe Space" to Develop Diversityby Wil SchroterHow do we build a diverse culture at our startups if we haven't established a safe space to discuss our differences?Continue
Optimize for the Probability of Outcomes, Not Sizeby Wil SchroterAs Founders, it's important to have a realistic approach to building our company (even if it's our dream). Optimizing for probable outcomes over the size of our company is part of that approach.Continue
Treat Departing Employees like Future Employeesby Wil SchroterWhile saying goodbye to departing employees isn’t easy, how we handle it is totally in our control and can impact our future professional relationships.Continue