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We're going to update our financial statements using a simple accounting process that requires zero professional accounting experience or accounting software — it's just our income statement spreadsheet (free download for you!)

The CEO title bears a lot of responsibility. It’s easy to get the title, in fact, anyone can become one — but do you have the right qualifications and enough experience to be called a CEO?

While we may not know all there is to know about our business yet, there’s still going to be some good old-fashioned accounting to do. So let’s break out those green visors and add machines — it’s time to learn WTF accounting is!

For some Founders, when they experience failure, they immediately think that it’s the end. But failure has always been a part of the process and it will teach us valuable lessons along the way.

In this section of our Idea Validation Series, we cover how to use customer discovery as a methodical approach to ensure the product idea you’ve identified aligns with what potential customers actually want at a price they are willing to pay.

In this section of our Idea Validation Series, we share how to identify credible experts and get critical feedback about the viability of your startup idea.

Idea Validation should always be the first step for every Founder who is considering pursuing a startup idea. In this section of our Idea Validation Series, we discuss how to take an "interesting idea" toward a final product.

When it comes to startup equity distribution, giving away a startup's equity is easy. In this section of our Equity Series, we discuss the hard part: how much equity we get back (if at all).

How much equity we split and the founders' ownership percentage is generally determined by what we expect each founder to contribute. In this section of our Equity Series, we cover how to manage startup equity so it's fair for everyone.

Our Customer Acquisition Slide in our pitch deck details our acquisition strategy for new customers. For many startups, defining a marketing growth strategy will be inherently linked to our customer acquisition cost for new customers and the key metrics in how we convert them.