Search

The myth of the "stolen startup idea" somehow continues to live on, despite an insane lack of proof to the contrary.

If you're going to effectively market to your consumer base, you have to go through a process called "customer segmentation." Here's what it is, and how to do it.

Let's talk a little bit about what a "co-founder divorce" looks like, and what we can do to prepare if and when that time comes.

Did you know that both you and your investors could potentially save millions in state and federal tax credits?

A 50/50 equity split wins simply by being the path of least resistance — which is ironic considering it’s setting off the most difficult path possible for everyone involved.

Everyone talks about starting companies — yet no one ever tells us how to shut them down. Here's a useful approach to winding down gracefully.

Confused about EINs? Not sure your startup needs one? Here's what you need to know.

Not sure about the difference between an S corp, a C corp, or an LTD? You're not alone. Here's what you need to know about the different types of business.

General partnerships can be a great option for startups. But what is one, exactly? And what are the legal ramifications? And how do you form one? Here's everything you need to know.