Search

A comprehensive guide to Limited Liability Companies (LLCs), what they are, how to form one step-by-step, advantages and disadvantages, as well as examples, comparisons to other business types, and some FAQs.

We look at some of the historical movements that led to the development of crowdfunding, as well as events over the past two decades that have shaped modern crowdfunding.

A term sheet is the first formal (but non-binding) document between a startup founder and an investor, and lays out the terms for investment. We take a look at the key characteristics of a good term sheet, as well as some elements every founder should be sure to avoid.

The three primary types of crowdfunding are donation-based, rewards-based, and equity crowdfunding. We discuss the nuances of each crowdfunding method so you can choose which one is best for your fundraise.

If you are pressed for time and looking for the elevator pitch of how to do content marketing, here are some tips on how to start content marketing with a startup or smaller team and budget.

Mergers and acquisitions can be paramount to a company’s long-term growth strategy, but when M&As go wrong, it can lead to disaster. Here's why M&A due diligence is so important.

For a company to accurately measure its ROI, it must consider all expenses used to produce a successful marketing campaign. In doing so, a company can see where it started, more accurately understand what it has achieved, and ultimately develop greater clarity surrounding its ROI.

Failure is an essential part of the startup ecosystem - but no one wants to fail. To help you avoid that fate, here are the top reasons why startups fail.

When you set goals effectively, you set your team – and your company – up for success.

Guerrilla marketing is great - when it's done right. But when it's done wrong, it can go very, very wrong.