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It takes more than a slick logo or a stellar marketing strategy to make a brand. When it comes to building your company’s brand strategy, every decision counts.

Crowdfunding isn’t (just) a fast track to capital or product validation.

SEO. You’ve heard the acronym and you know that a lot of small businesses are seeing great growth from investing in it. But you don’t know how to do it, or what it can mean for your company. Join us as we break it down.

If you want customers, you have to go out and earn them.

Early customer validation can’t be hacked – it has to be earned.

Although it might be tempting to pretend a media failure never happened, a single failure can be seriously detrimental to a startup or emerging media company.

Yes, you should charge money for your product. But how? And how much?

Before you can build the next great idea, you have to recognize that idea in the first place. Here's how.

Don’t forget that validation is a numbers game. A few data points – even when that data is compelling as people literally giving you money for your product – doesn’t complete the picture of what the process will look like at scale.

The right startup mentor can catapult your company to the next level. But when is their advice good -- and when should it be left on the table? Startup mentors and mentees break it down to basics.