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What is a startup? Let these startup founders clear it up once and for all.

Most people focus on hiring more people, settling in a bigger office, or getting additional funding as a form of success. But for most Founders, at the early stages of their business, it’s all about taking away liabilities one at a time.

A customer journey map is one of the most helpful tools you can create for your business. In this article, we outline how you can create your own customer journey map using buyer personas, content marketing, and more.

There's absolute power in being able to claim not only our victories — but our losses as well.

Sometimes having to burn it all down is the best medicine our startup can take.

Staying in customer support gives us the information we need to continue to grow with our customers, not away from them.

The tools and software you use in your day-to-day sales and marketing are called Martech. This is an abbreviation of “marketing technology” and this is what you should know about how to stack it.

How an investor says "No" to a Founder makes a BIG difference.

Getting equity back from an existing stakeholder isn't easy — but it is possible.

Everything you need to know about pitching, from what your pitch to include to how to create a killer pitch deck to the things you should absolutely NOT do.