Beware the "Superstar Advisor" Shamby Wil SchroterThe idea of bringing on a "Superstar Advisor" is usually a total sham — but it's all created by us.Continue
Startups are Built at the Expense of Foundersby Wil SchroterStartups are often built at the expense of Founders long before they are built for our benefit.Continue
Why No One Returns Our Sacrifices by Wil SchroterA lot of Founders are tied to this idea that employees will commit the same level of sacrifice as they would for the company. And that people will appreciate what they do and stick around no matter what happens. But it’s all an illusion.Continue
Even in Failure, Founders Deserve True Respectby Wil SchroterWhen a business fails, Founders often wallow over how people react and what they can say about the situation. The adverse reactions don’t matter. What should matter is who stays to help pull you out of the rubble.Continue
Can I Lead Without Being Liked?by Wil SchroterIt’s a Founder’s job to make difficult and unpopular decisions, even unconventional ones, which may merit the team's unfavorable reactions. So, at what point will being likable still matter?Continue
When To Admit “I Messed Up”by Wil SchroterThere's absolute power in being able to claim not only our victories — but our losses as well. Continue
Who's Qualified To Be A Founder?by Wil SchroterBeing a Founder is a job that anyone can get and no one is qualified for.Continue
How Do I Sell The Vision? | Startups.comby Wil SchroterCommunicating a bold vision isn't just about how it's delivered, it's about how it's crafted.Continue
Manage Downside First, Big Opportunity Second by Wil SchroterWho cares how fast we can scale if we're not around long enough to do it?Continue
Why Money Can't Buy Happinessby Wil SchroterMoney can't actually buy our happiness — but is it only happiness we want, or something deeper?Continue