Stop Glorifying Hustle Porn by Wil SchroterThe adrenaline to overexert and overwork yourself so you can get more things done is a hustle that no founder should be investing into. Here’s why.Continue
Our Startups Amplify Our Social Livesby Wil SchroterWherever you may be, you’ll always meet another founder. Surprisingly, your Startup is helping you build these connections, a space where you can meet and create relationships with people who share the same experience as you and probably have similar views as well.Continue
We Only Get to be Great at One Thingby Wil SchroterOftentimes, Founders are stuck in the idea that they need to add more features to make their product appealing and saleable. Instead, our focus should be on making sure that we’re doing the core product right — and nothing else matters.Continue
Flee Your Overpriced Cityby Wil SchroterYears ago, when a business needed to expand, they often moved to a big city, brought key employees in, and raised funding to cope with a much higher cost of living. But times have changed.Continue
How to Create a Customer Journey Map for Your Inbound Sales Funnel by Adam SteeleA customer journey map is one of the most helpful tools you can create for your business. In this article, we outline how you can create your own customer journey map using buyer personas, content marketing, and more. Continue
In Our Darkest Hour Where Do We Find Hope?by Wil SchroterDespite the onslaught of negativities, failures, and success seemingly slipping away, when a Founder remains optimistic, they can always redirect focus on what to do next.Continue
Great Ideas All Start As Dumb Ideasby Wil SchroterIt’s no surprise that most of the successful Startups today started off as a completely bad idea. As it turns out, given the right circumstances, the dumbest idea can become the most profitable company.Continue
Why is Everyone Counting My Money?by Wil SchroterWe worked for it, sacrificed our health and time, and at some point, even settled for less compensation for the company to grow. Still, Founders can't flaunt the money we make because some people find it appalling just because they don’t have it.Continue
Beware the Absentee Landlord of Equityby Wil SchroterYou can’t simply assume that you’ll still be compensated for the equity without continuously providing value to the company’s growth. It’s a simplified Math problem. If you don’t work, you don’t get paid.Continue
Startup Culture is a Reflection of its Foundersby Wil SchroterEverything you do has implications and if you let instigators of negativity be, you’re allowing a nasty culture to spread.Continue