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Continuous releases of tiny bits of code mitigate risk.

What is next in the waterfall, agile, lean, customer development trajectory?

Improve your aim with interviews

Customer Discovery basics

Tell me about that…

Never stop validating

Listening is your sales secret weapon

The reward of completing a task should be the completion of that task

Test both the problem and your understanding of the customer need.

Test your MVP, sell to early adopters, and develop a scalable sales process.