My first business failed. I was nearly suspended from 2nd Grade for operating a business on school property. While my Dad stepped in to avert the suspension, I had to shut it down. I lost my entire investment. While ten dollars may not sound like a lot of money, it’s a lot to an 8-year old!
I took a graphic design and web development class in High School. I launched my first website for a paying client as a sophomore. Somehow I didn’t realize I could actually build websites as a job, so I got a B.S. in Psychology from Colorado State University. Along the way, I’ve worked as a Mobile DJ, Hot Dog Man, Radio Personality, SWAT Trainer, and Restaurant Manager.
I quit my job as a car salesman after a week because I wanted to be able to sleep at night and keep my soul. And that’s exactly what I told the Sales Manager when I turned in my keys. In 2007 I struck out on my own selling websites. That venture failed too; but my demo sites got me a job at a local web shop. It was there I built my first website on WordPress (v2.3.1) in 2008.
I founded Copper Leaf Creative in 2011 with the vision to create a small, elite, agile-minded team that builds websites that make profound impacts on our clients’ businesses. Six years and just over a million dollars later, so far so good!
The "tool" you're looking for is a clear message. A "bounce" is a visitor saying "I didn't find what I was looking for". Put another way, if what the visitor reads first doesn't align with what they expected to find, they'll bounce. Get your message aligned across your advertising and website copy and your bounce rate will drop like plane without fuel.