formerly @Johns Hopkins physician, @Johns Hopkins MBA & MA Economics, @Mckinsey digital health and analytics consultant; start up advisor and mentor;
Depends on the age group, but an animated story with interactivity goes a long way for pediatric patients. For tweens, a chat based app similar to amazon rapids has traction.
Unless you can show productivity gains on the spot, you would have to set an at-risk contract where you take on risk and split the reward for a trial period. IF your product has a diagnosis or treatment component, then getting FDA approval is all the support you need.