Founder @ JM Marketing And Business Consultants | Co-founder @ Outset Creative Studios | Direct Response Copywriter | Marketing Campaign Strategist | Business Consultant | Author of “Breakthrough Marketing” book on Amazon.
Perception is reality. You have to position yourself as the celebrity authority. You have to be the go to guy/lady. In order to be viewed as different and hence possessing more leverage over others.
It's all a matter of how you position yourself, your brand, your service etc.