Antarctic Expedition Technician, Adventure Travel Consultant, Digital Media Strategist, and Photojournalist.
With an extensive background in polar field science support, adventure travel program and logistics management, expedition operations, and a genuine love for exploration, I serve as director of field consultancy Four North.
I work with travel startups, industry leaders, individual groups, and field operations teams to conceptualize, strategize, plan, organize, execute, and maintain complex international field deployments, programs, and operations. Additionally, I manage the media capture and marketing process from start to finish for commercial travel operations.
Find me online at http://JeffreyDonenfeld.com
Developing the initial critical mass in place to entice normal consumers to stick with your site is critically important. Naturally I'd recommend reaching out to your existing social circle to generate a base of user content, usage, reviews, and feedback. Beyond those circles, have you considered reaching out to teams abroad to generate activity from their local regions of interest? This could be a great way to build activity from local experts, and avoid any diluted fluff.
Feel free to reach out to me to discuss more, I'd be happy to consult. Also, you may be interested to hear about my most recent epic travel adventure, to run the 2015 Pyongyang, North Korea marathon.
Cheers