Paid Media Account Director, specializing in Paid Social and SEM. Entrepreneur and startup/small business advisor. Extensive Tier 1 international client history and proven track record within large global advertising agencies and high-growth startups.
First step? Define your marketing goals and your target market. Different platforms offer different advantages and disadvantages, and defining clear goals and who you are trying to reach will help you determine the best platforms for your business. Once this is established, you can determine vendor-specific tactics to help achieve brand awareness, consideration, conversions, or whatever you would like to achieve.
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