Firstly you have to know your customers,by that I mean the product that you are selling is aimed for who?The youth,the elderly or the middle aged people.For an example if your product is for the younger generation then you prices should accommodate them,but at the same time remember that you are trying to make a profit here not a loss so you prices should be reasonable.If it's for the elderly people then try to see if your product will have an impact on their lives or not if so then I don't think there is a problem in raising your prices,again remember you don't have to lower your prices because you are running a business and trying to generate income.And another thing when you were drawing up your business plan what price range did you think of?After all this is your Baby so you must have thought about the price,how much money you will make per annually.