The answer to this like a lot of questions is "it depends". I lean towards hybrid mobile unless the app requires complex user interaction and high performance. Even if you require access to phone features like location, camera, accelerometer, etc. Those can all be done via Cordova / PhoneGap plugins.

Hybrid mobile's main benefit is with speed of development. You can build one codebase which runs on iOS, Android, and desktop in the browser. That lets you build and iterate much faster, which is vital in the early stages of a startup.