I help companies grow through digital marketing. My passion for creating and executing successful online marketing strategies leverages my technical skills within SEO, paid search, email marketing, social media marketing and web analytics. My core technical skills include web programming, graphic design, writing and editing. I’m also the author of the new book “The Small Business Digital Marketing Playbook”.
You can get an idea of your competitor's organic search proficiency and their paid digital advertising by using SEMRush.com. This is an excellent tool for competitive research. Since they use a method of data collection that is different from a tool like Google Analytics, the numbers typically won't match exactly. But SEMRush.com will give you solid data from which you can make your own comparisons.