Grew from an IT Business Analyst to mobile and internet software Product Manager to head of software products in less than 9 years. Now a full time Organic Farmer and a consultant for startups across various industries and across functions.
There are two aspects to this. First, you should have well defined user personas to reflect various use cases and their subsequent funnels. Second is the technology implementation for which there are third party tools available that can be plugged in. This would depend on what is your existing technology stack and how would you want to proceed further