Founder of Splendore, an au courant marketing and event services firm, and adjunct Spanish Professor at Butler University. Marketer, Makes Ideas Happen, Connector, Loves to Give Back.
Look at the ad itself. Is it native for the platform? Does the copy fit for your audience? Is there a photo included? Does it make the target market want to say "yes" immediately to your offer? Perhaps, if you try a few different ads with the target market on the offers that the space provides that people want in the space (coffee in the morning, etc)? Just a few thoughts. Hope it helps!