I agree with Mark in that it truly depends what you’re trying to accomplish.

Is this a business that you plan on keeping for yourself and/or family, or is there a different exit strategy in place such as selling the brand, an IPO, or being acquired by another company.

When it comes to business and deciding the corporate structure, there’s a few things I’d recommend considering.

1. Entity Type (there’s pros and cons to each type. Check with your CPA)
2. Revenue Model (yes, even NPO’s need this)
3. Business/Strategic Plan
4. Customers - What do they look like and how do you find/reach them
5. Exit strategy.

Let me know if there’s anything I can do to offer further clarity to you!