We're a non-profit niche social networking company serving a minority group. We are have a volunteer working on marketing our pending web social network app, however as CEO, I'm looking forward to hire an expert in web marketing tactics mainly to help make our launch a successful one. The main role of the person is with helping us plan with our marketing strategies as well as helping us implement them. We are very hard pressed with resources, what's the best way to hire one which we can afford, at say a rate of $10/hr or even less. I really do not have trust in freelance websites because of the poor quality I've received from them so far.
I don't even know how to answer this.
Do you know what the difference between McDonalds and the local burger joint that is filing for bankruptcy is?
It's marketing.
McDonalds is worth billions of dollars not because of the quality of their food, but because of their marketing.
Marketing is not an expense. A janitor is an expense. Your computer is an expense. Marketing is an INVESTMENT.
Would you shop around for the cheapest heart surgeon? Of course not. Because you would likely end up dead.
Why, then, do you shop around for a marketing expert? Are you ok with your company going bankrupt? Is that worth the small savings to you?
No. Of course not.
Hire someone who is good at marketing. Hire someone who knows what they are doing. Buy yourself a Lamborghini with your profit the first quarter. Get a beach house in hawaii. Grab a yacht.
Or, try to find your business the cheapest heart surgeon you can and then spend the next five years wondering why such a solid business idea failed in the first 6 months.
I'm passionate about this exact topic because all those statistics you read about "70% of businesses failing in two years" are solely because of horrible marketing.
Answered 10 years ago
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