Answer by Humberto Valle: I was once told that the best way to differentiate yourself in the world of mobile ecommerce P2P apps is strong marketing. Would you agree with that?

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I was once told that the best way to differentiate yourself in the world of mobile ecommerce P2P apps is strong marketing. Would you agree with that?

Assuming that all other things are created equally among competitors in the tech startup world, what do you think is the best way to differentiate?

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If you assume all other things are equal, why market?
Traditional marketing is becoming more and more ineffective. "Strong marketing" is growth hacking. No question about it.

So if what you heard referred to growth hacking, yes I agree. If they meant - spend more in exposure and cross your fingers your copy / content was catchy enough they download and use... Then I wouldn't agree.

Humberto Valle
Hack Marketer, Curious Learner, Entrepreneur.
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Answered 10 years ago